WAS TV SHOW A TURN-OFF?

Kate, Duchess of Cambridge, naming the Royal Princess cruise ship last year.
Kate, Duchess of Cambridge, naming the Royal Princess cruise ship early last year.

WERE would-be cruisers turned off a holiday at sea by the documentary The Cruise Ship that recently aired on British TV?

Set on board Princess Cruises’ Royal Princess, the 3600-passenger cruise ship (launched by the Duchess of Cambridge early last year), the show gave insight into life on board for passengers and crew.

Now, australiancruisingnews.com finds there are murmurings that some would-be cruisers might be put off by the 4-part series.

The UK’s newswire travelmole.com reports that the client of one travel agent was considering a group cruise, but after watching the show felt a cruise looked like “her worst nightmare”.

The agent asks “Why do cruise lines allow cameras on board, when they should know that editing will paint them in a light to entertain viewers, not always to their advantage?”

cruisecritic.coms forum has one couple, new-to-cruising, asking, “We’ve just watched The Cruise Ship and now we’re slightly worried. We are in our mid-thirties and this documentary shows a cruise out of Florida (USA) made up of an almost exclusively 60+ age group, eccentric crew and passengers… We were lured into the idea of cruising by shows like Mighty Ships, but The Cruise Ship has left us concerned.”

A forum member  replies, “Take a deep breath! You will be fine! This is a documentary edited for maximum drama so they will have picked the most outlandish characters out of the possibly 1000s of hours of footage to hone in on.”

Princess Cruises’ managing director for the UK and Europe, Paul Ludlow, says that overall the cruise line was delighted with the response from The Cruise Ship programme.

“We’re 50% ahead of sales target for 2015,” he says. “Our weekend web traffic has doubled and enquiries have spiked, particularly from those new to the brand. We hope this effect is being felt across the industry and we’ve received a number of comments from travel agents that the series led to a sharp increase in new-to-cruise customers.”

He says the cruise line decided to take part in the show as it had ‘complete confidence in our brand and staff, and wanted more people to be made aware of cruise holidays’.

“Our role was to only to support the television production company and their filming of the show. We had no say in content nor in the guests who appeared,” he adds, princess.com

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