THE age of passengers boarding cruise ships looks set to drop world-wide, with a holiday at sea now appealing to younger travellers as well as golden oldies.
australiancruisingnews.com notes that research by Travelzoo (travelzoo.com.uk), one of the UK’s leading cruise deal web providers, has found 56% of those aged 44 or under are considering a cruise, with two thirds of those happy to pay a supplement for speciality restaurants on board.
However, 95% of younger travellers also want to try out food at ports of call, and spend longer exploring the destinations featured on the cruise itinerary.
The survey found younger passengers prefer five to 10-night cruises instead of the longer cruises booked by older passengers who are often retired with time to spare away from home.
Travelzoo’s cruise deal expert, Raphael Giacardi, says it is important that cruise companies explain clearly what their cruises have to offer – highlighting time spent in ports and the range of dining options on board ships.
“Whilst younger travellers may initially seem more relaxed with their spending, on closer inspection it is clear that it’s still the over-65s who spend more on the overall cost of their cruise – opting for longer, higher-priced cruise itineraries” he says.
“What each end of the market is looking for is quite a different experience, so not all cruise virgins are created equal,” he adds.
A recent report by Cruise Lines International Association (cruising.org.au) showed that almost half the cruise passengers in 2013 were aged under 50 years, with a further 20 per cent between 50 and 60 years, and the rest over 60 years.